Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

11 Oct 2024

Chancellor 'will need to increase taxes or borrowing' at Budget, says IFS

The Institute for Fiscal Studies (IFS) has warned Chancellor Rachel Reeves that she will need to increase taxes or borrowing at the Autumn Budget if she is to fulfil her commitments to increasing investment spending and funding public services.

25 Sep 2024

Debunking the self assessment myths

The five of the most common myths.

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Sales and marketing

Chancellor 'will need to increase taxes or borrowing' at Budget, says IFS

Debunking the self assessment myths