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Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan

Simple tips for effective marketing.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

03 Aug 2021

CBI survey reveals bumper growth in private sector activity

A survey carried out by the Confederation of British Industry (CBI) has revealed that in the three months to July, private sector activity across the UK economy grew 'robustly'.

29 Jul 2021

Turnover tests and reasonable belief - applying for the fifth SEISS grant

The fifth instalment of the grant opened for applications in late July

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