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Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan

Simple tips for effective marketing.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

09 Dec 2019

UK manufacturing jobs cut as sales fall

UK manufacturing jobs fell at the fastest rate in seven years during November as low sales squeezed the sector, according to the IHS Markit Purchasing Managers' Index.

26 Nov 2019

Staying pension wise

Looking at how individuals can protect their pension pots from pension scammers.

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