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Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan

Simple tips for effective marketing.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

27 Nov 2020

Business survival hanging by a thread in toughened tiers, warns CBI

Many businesses will struggle to survive despite the end of lockdown, according to the Confederation of British Industry (CBI).

24 Nov 2020

Is it time to re-evaluate business rates?

Looking at how business rates can be reformed and re-evaluated.

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