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Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan

Simple tips for effective marketing.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

10 Jul 2025

Harsh personal guarantees will chill growth ambitions, warns FSB

Personal guarantees risk holding back the growth the economy needs, the Federation of Small Businesses (FSB) has warned.

25 Jun 2025

Business groups welcome EU reset but 'more to be done'

A review of the deal and the business reaction to it.

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